Project Background
Harboring Greatness is an author's promotional website showcasing their published works, upcoming releases, and personal brand. The client needed a comprehensive WordPress solution that would effectively present their books while creating an engaging experience for readers and potential publishers. The project required full-stack development with particular attention to visual storytelling and author branding.
Harboring Greatness is an author’s promotional website designed to showcase published works, upcoming releases, and personal branding. The client needed a visually compelling and user-friendly platform to engage readers and attract publishers.
Objectives
Our Approach
Strategic Planning: Conducted interviews and competitive analysis to align the website with the author’s brand and marketing goals.
Custom UX & Design: Created an intuitive, reading-focused WordPress theme with custom typography and a literary-themed color palette.
Full-Stack Development:
Front-End: Built with HTML5, CSS3, and JavaScript, ensuring accessibility and responsiveness.
Back-End: Developed custom post types for books, reviews, and events with filtering options.
CMS Optimization: Simplified content updates for easy book promotion.
Graphics & Branding: Designed custom book display modules, promotional graphics, and author photography.
Testing & Deployment: Ensured cross-browser compatibility, performance optimization, and security hardening before launch.
Results
42% increase in newsletter subscriptions within three months
Improved SEO, leading to higher organic traffic
Seamless book promotion process, making content updates easier for the author
Positive feedback from publishers on the professional branding
Stronger online presence with social media integration
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